Final pop promo

Evaluation Q4 - How did you use media technologies in the construction and research and planning and evaluation stages

Mind Map created by kellysimpsonx with ExamTime

Evaluation Q3 - What have you learned from your audience feedback?

Website for feedback

I have used this website to bring kudos to the band in a similar way a website would. I was keen to use webtools that were similar to the type of technology that would be used in order to promote my band.

Evaluation Q2 - How effective is the combination of your main product and ancillary texts

Evaluation Q1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Ancillary Task - final idea

 

Feedback #2

We have taken this feedback into consideration and this has really brought my attention into how crunched our promo needs to be in order to keep the viewer interested. We will try out some different effects on Adobe to see if we can make this 'illusion that his life is falling apart' become more apparent, and I would like to see possibly if we can capture some more footage so we can get rid of the boring bits, such as opening of door handles, as this was said in Ryan Mcfalls interview as being boring. Hopefully after this feedback we can begin to polish up or pop promo to become more suited to our target audience.

Feeback #1

From this feedback we have decided to cut down the shot where the boy wonders infront of the camera, we have also corrected our grammar in the text at the start. What we haven't cut is the scene where he is being laughed at, this is because I think that the shallow depth of field and hand held camera does show a sense of disorientation and although it may not be evident to some people that the is on the floor, I quite like the artistic aspect of the shot and therefore I want to keep it. What I have done is desaturated the colours slightly and made it slow motion so that it fits in more nicely with the rest of the promo in terms of image and colouring.

Ancillary task - Idea 1

We began our idea through looking at pieces of art work by Silvia Pelissero, this was because we wanted to interpret some kind of artistic, individual element into our digipack purely because by looking at more rock/alternative bands, they have a signature look, logo or sinister feel to their image. Therefore we wanted to take photographs and apply this kind of look to them through mixed media.

1) Once we had taken the photographs we used Photoshop to erase, on a low opacity, some of the mouth, this was so that it wasn't seen too sharply through the paints. We also gabe the image a white background so that it was simplistic and used the offset, saturation, brightness and exposure tools in order to create a softer lighting, while also emphasising the darkness of the eyes.

2) We then printed the images onto watercolour paper and used blue and purple paints to create a dripping affect around the mouth and eyes to imitate Pelisseros work. Using a scanner, we the duplicated the painting onto the computer so we could allow ourselves to do further editing on Photoshop.

 3) We gathered feedback about our images from members of our target audience, they said that it was too grainy and looked more like a piece of art than a digipack cover, therefore we decided to brighten the image and bring up the contrast and make it monochromatic, so that the sinister look was still applied. This gathered better feedback, however the graininess of the image was still there.






4) We tried to find different ways of creating this look, one being to try and manipulate it on Photoshop. Although the image looks more digital and less grainy, it also looks fake and didn't give us the sinister feel we were hoping for.

Overall this first attempt for ideas didn't work as we planned, therefore we decided to try a different approach, keeping the desaturated images and in depth editing, but not including the use of scanning and art work as this is what didn't appeal to our target audience.

Location Recce

We have thought about our location recce a lot, this is because we wanted to make sure we have created the right mood for our music video. Therefore for our band, we have decided to do it in a music room, instead of a practice room. This is because it gave us more space to film and could therefore give us better quality wide shots. We also thought that this space will give us enough room to put up a backdrop so that the composition of the shot wasn't messy. Already having the equipment in the room makes it quicker for us to film and this was essential as we did not have a very long time, therefore giving us longer to focus on the quality of the shots, rather than moving around props.

 Here are some photographs we took once the location was set up ready to film. We found that the backdrop was quite see through, this wasn't what we wanted as it looks improfessional, however, it wasn't so obvious once the band stood in their positions.  We also though that by adding additional lighting, we could pull the focus away from the background. We also realised that by using Adobe after affects, we could bring up the contrast and this would make the black become more solid, alternatively making the background become more of a solid colour.

 These are images of the lighting once set up. We have used dido lights to highlight specific areas such as on the drums. We did also gather some help from professional music video lighter, Ryan Nicol, which was very helpful as he shared with us some of his ideas about our music video and interpreted some of his own knowledge and experience to emphasise our original plans. We did use pink lighting, this was so that a calm mood was created and contrasted with the rest of the video, so it became evident this was the band and it was happening as a different part of the narrative.