Ancillary task - Idea 1

We began our idea through looking at pieces of art work by Silvia Pelissero, this was because we wanted to interpret some kind of artistic, individual element into our digipack purely because by looking at more rock/alternative bands, they have a signature look, logo or sinister feel to their image. Therefore we wanted to take photographs and apply this kind of look to them through mixed media.

1) Once we had taken the photographs we used Photoshop to erase, on a low opacity, some of the mouth, this was so that it wasn't seen too sharply through the paints. We also gabe the image a white background so that it was simplistic and used the offset, saturation, brightness and exposure tools in order to create a softer lighting, while also emphasising the darkness of the eyes.

2) We then printed the images onto watercolour paper and used blue and purple paints to create a dripping affect around the mouth and eyes to imitate Pelisseros work. Using a scanner, we the duplicated the painting onto the computer so we could allow ourselves to do further editing on Photoshop.

 3) We gathered feedback about our images from members of our target audience, they said that it was too grainy and looked more like a piece of art than a digipack cover, therefore we decided to brighten the image and bring up the contrast and make it monochromatic, so that the sinister look was still applied. This gathered better feedback, however the graininess of the image was still there.






4) We tried to find different ways of creating this look, one being to try and manipulate it on Photoshop. Although the image looks more digital and less grainy, it also looks fake and didn't give us the sinister feel we were hoping for.

Overall this first attempt for ideas didn't work as we planned, therefore we decided to try a different approach, keeping the desaturated images and in depth editing, but not including the use of scanning and art work as this is what didn't appeal to our target audience.

Location Recce

We have thought about our location recce a lot, this is because we wanted to make sure we have created the right mood for our music video. Therefore for our band, we have decided to do it in a music room, instead of a practice room. This is because it gave us more space to film and could therefore give us better quality wide shots. We also thought that this space will give us enough room to put up a backdrop so that the composition of the shot wasn't messy. Already having the equipment in the room makes it quicker for us to film and this was essential as we did not have a very long time, therefore giving us longer to focus on the quality of the shots, rather than moving around props.

 Here are some photographs we took once the location was set up ready to film. We found that the backdrop was quite see through, this wasn't what we wanted as it looks improfessional, however, it wasn't so obvious once the band stood in their positions.  We also though that by adding additional lighting, we could pull the focus away from the background. We also realised that by using Adobe after affects, we could bring up the contrast and this would make the black become more solid, alternatively making the background become more of a solid colour.

 These are images of the lighting once set up. We have used dido lights to highlight specific areas such as on the drums. We did also gather some help from professional music video lighter, Ryan Nicol, which was very helpful as he shared with us some of his ideas about our music video and interpreted some of his own knowledge and experience to emphasise our original plans. We did use pink lighting, this was so that a calm mood was created and contrasted with the rest of the video, so it became evident this was the band and it was happening as a different part of the narrative.